Incontinence Products Market

The personal care industry is witnessing the recent waves of premiumization characterized by the rising affinity toward beauty and personal care products that are at higher side of the price spectrum. The allure of an assortment of personalized products to be used for extensive beauty care regimes across a vast spectrum of consumers has opened up altogether new avenue in the premium beauty and personal care products market. The growing worldwide demand for advanced products for a comprehensive skin care and hygiene is accentuating the global premium beauty and personal care products market.

According to Fact.MR, premium beauty and personal care products will spawn into a multi-million dollar market and is anticipated to rise at a CAGR during the forecast period from 2017 to 2022. The global premium beauty and personal care products market is projected to reach a worth of US$111 Bn in revenue.

The growing inclination toward premium beauty and personal care products with natural and botanically-derived ingredients is attributed to their higher efficacy and performance. Coupled with this, rising disposable incomes of populations in emerging markets are imparting a constant thrust to the demand for premium beauty and personal care products.  Relentless efforts by personal care brands for product innovations are giving them needed thrust to gain a stronghold in the premium beauty and personal care products market.

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The rising per capita expenditure on personal care products in developing countries over the past years has also supported the rapid uptake of premium beauty and personal care products. Furthermore, the demand for more efficacious formulations for treating complicated skin conditions is fueling the demand for premium beauty and personal care products.

The various sales channels in the premium beauty and personal care products market are hypermarkets/supermarkets, retail chains, and e-commerce. Of these, e-commerce is emerging as potentially lucrative sale channel of exploring new demographics in the premium beauty and personal care products market. Several factors account for the disruptive potential of online sales channels in the beauty and personal care products market. The ease and convenience of payments, along with the high level of security, are stoking the popularity of sales of premium beauty and personal care products through e-commerce. Favorable product return policies supported by several of premium beauty and personal care products brands are further bolstering the adoption of these channels.

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